My Framer Site

Petter's portfolio

I’m here to build meaningful things with curious, low-ego people

Design leadership at Klarna

As part of Klarna’s design leadership team, I shaped how we work — from design rituals and career growth to supporting senior designers and new leaders through ambiguity.

Elevating the Klarna purchase journey

Leading design teams in shaping the future of Klarna’s purchase journey. The near-term vision isn’t public yet, but I’ll share more once it is.

Elevating the purchase journey

Leading design teams to make the Klarna purchase journey even smoother… The near-term vision isn’t live yet, but I’ll share when it is.

A better Spotify for everyone

At Spotify, I led design across growth, activation, and conversion — working closely with my teams to explore and solve key challenges in these problem spaces.

PART 1

Small. Fast. Just as Loud.

Building Spotify Lite to give listeners on basic Android phones or with unreliable internet a smooth, responsive experience.

PART 2

Onboarding new listeners

Scalable and relevant sign-up and onboarding experiences, helping new listeners to get the most out of Spotify.

PART 3

Lyrics - the other side of music

Building fun and interactive sing-along features in our app is another example of of using local insights to enhance the global offering.

Immersed in the music culture in Japan and Indonesia to understand the lyrics use case.

PART 3
Lyrics - the other side of music
Building fun and interactive lyrics features in our app is another example of of using local insights to enhance the global offering.
LYRICS
Understanding the need
Being on the ground in Japan and Indonesia to get an in-depth understanding of the karaoke and sing-along use case.
PART 3
The experience is the thing
Created a playful experience by dynamically pulling color from album art and showcasing a speculative vocal-removal feature, turning any song into a sing-along.
LYRICS
Advocating for the work
Polished prototypes and real user feedback—alongside data—helps paint a fuller, more compelling picture of the opportunity.
LYRICS
The sharing loop
A tailored sharing experience fuels the growth loop—letting people hear the music in Spotify’s web player and (hopefully) nudging them to sign up.
LYRICS
Worth talking about
The team created artifacts for internal stakeholders to explore and communicate how lyrics could be used in marketing.
LYRICS
Next level lyrics
Exploring ways to enhance the lyrics experience—like adding translation or transliteration.
PART 3
Lyrics - the other side of music
Building fun and interactive lyrics features in our app is another example of of using local insights to enhance the global offering.
LYRICS
Understanding the need
Being on the ground in Japan and Indonesia to get an in-depth understanding of the karaoke and sing-along use case.
PART 3
The experience is the thing
Created a playful experience by dynamically pulling color from album art and showcasing a speculative vocal-removal feature, turning any song into a sing-along.
LYRICS
Advocating for the work
Polished prototypes and real user feedback—alongside data—helps paint a fuller, more compelling picture of the opportunity.
LYRICS
The sharing loop
A tailored sharing experience fuels the growth loop—letting people hear the music in Spotify’s web player and (hopefully) nudging them to sign up.
LYRICS
Worth talking about
The team created artifacts for internal stakeholders to explore and communicate how lyrics could be used in marketing.
LYRICS
Next level lyrics
Exploring ways to enhance the lyrics experience—like adding translation or transliteration.
PART 3
Lyrics - the other side of music
Building fun and interactive lyrics features in our app is another example of of using local insights to enhance the global offering.
LYRICS
Understanding the need
Being on the ground in Japan and Indonesia to get an in-depth understanding of the karaoke and sing-along use case.
PART 3
The experience is the thing
Created a playful experience by dynamically pulling color from album art and showcasing a speculative vocal-removal feature, turning any song into a sing-along.
LYRICS
Advocating for the work
Polished prototypes and real user feedback—alongside data—helps paint a fuller, more compelling picture of the opportunity.
LYRICS
The sharing loop
A tailored sharing experience fuels the growth loop—letting people hear the music in Spotify’s web player and (hopefully) nudging them to sign up.
LYRICS
Worth talking about
The team created artifacts for internal stakeholders to explore and communicate how lyrics could be used in marketing.
LYRICS
Next level lyrics
Exploring ways to enhance the lyrics experience—like adding translation or transliteration.
PART 3
Lyrics - the other side of music
Building fun and interactive lyrics features in our app is another example of of using local insights to enhance the global offering.
LYRICS
Understanding the need
Being on the ground in Japan and Indonesia to get an in-depth understanding of the karaoke and sing-along use case.
PART 3
The experience is the thing
Created a playful experience by dynamically pulling color from album art and showcasing a speculative vocal-removal feature, turning any song into a sing-along.
LYRICS
Advocating for the work
Polished prototypes and real user feedback—alongside data—helps paint a fuller, more compelling picture of the opportunity.
LYRICS
The sharing loop
A tailored sharing experience fuels the growth loop—letting people hear the music in Spotify’s web player and (hopefully) nudging them to sign up.
LYRICS
Worth talking about
The team created artifacts for internal stakeholders to explore and communicate how lyrics could be used in marketing.
LYRICS
Next level lyrics
Exploring ways to enhance the lyrics experience—like adding translation or transliteration.

PART 4

Designing on the road

A Spotify design blog post I co-authored to share some of our findings for how to better serve audiences in Asia, India and South America.

Read

PART 5

From guest to premium

Designing journeys that will help users get on the right plan, and then get the most out of it.

Heading up design at Apegroup

Leading design at Apegroup

I led clients and creative teams to craft strategy and build compelling product experiences across hospitality, travel, wellness, retail, finance, and beyond. I also managed, shaped, and grew a multidisciplinary team of talented design professionals.

Sats Elixia

Getting into shape

In Europe, SATS ELIXIA is a big name in health and fitness with 160+ centers and many active members. As Design Director I lead the work of creating a flexible design system across touch points and brands.

As Design Director at SATS ELIXIA, I led the creation of a flexible design system spanning brands and touchpoints for one of Europe’s largest fitness chains.

The bike shed project

Creative side hustle

My bike shed is my happy place. Here, I’m exploring an as-the-crow-flies style of way-finding, just letting my intuition guide me as I navigate through my surroundings.

Read

The bike shed project

Creative side hustle

My bike shed is my happy place. Here, I’m exploring an as-the-crow-flies style of way-finding, just letting my intuition guide me as I navigate through my surroundings.

Read

Electrolux Grand Cuisine

Electrolux Grand Cuisine cooking system is a range of high-end kitchen appliances for affluent foodies. I led the user experience design for creating a seamless cooking experience across ovens, blast chillers, and induction zones to align with the brand's image.

We shipped full scale models to London and New York for validation with the architects and private chefs of our customers. It became clear just how important clean lines are.